Acclaimed for his exploration of business strategies that strengthen the understanding of customer relationships, Neil’s work is seen across numerous publications, lectures, and technical patents. Yet, it’s as Google’s Chief Measurement Strategist that he’s pushed limits even farther; pioneering new applications of analytics through customer lifetime value, marketing attribution, dynamic pricing, and content personalization in support of the company’s $150B+ advertising business. He is also a Senior Fellow, Customer Analytics at the Wharton School of the University of Pennsylvania. His first book, Converted - The Data-Driven Way to Win Customers' Hearts, was published in 2022 by Portfolio, an imprint of Penguin Random House. Neil holds an MBA from UCLA’s Anderson School of Management and a BS in Management Science from Purdue University.