How a Bachelor’s Degree in Business Administration Can Help Launch Your Marketing Career

Bachelor’s Degree in Business Administration – Marketing Concentration

The Bureau of Labor Statistics projects that employment of business and financial occupations will grow 10% from 2016 to 2026, faster than the average for all occupations. Marketing is a prominent function of many business roles and continues to grow and change as technology evolves. Marketers use a variety of tools and methods to gain customers including email, search engines, social media, influencers, events, direct mail—even word of mouth.

If your goal is to work in marketing, a Bachelor of Science in Business Administration with a concentration in marketing can be an excellent educational pathway. Let’s look at what you’ll have the opportunity to study before exploring some career options.

Build the Skills for Business

An undergraduate degree in business administration with a concentration in marketing provides a foundation of skills that you can build upon as your career progresses. At Purdue Global, for example, you can develop such important skills as:

  • Communication
  • Critical thinking
  • Team building
  • Decision making
  • Leadership
  • Business operations

In addition, a business degree explores important business functions such as human resources, finance, accounting and, of course, marketing. These things apply to many different roles, from marketing and sales to research and entrepreneurship.

To help you decide if a Bachelor of Science in Business Administration with a concentration in marketing is right for you, we will explore some of the related occupations along with job outlook data.

Advertising, Promotions, and Marketing Managers

These positions manage advertising, promotional, and marketing activities for businesses. The goal of these activities is to attract consumer interest. Responsibilities may include developing pricing strategies, working with others to plan and deploy marketing campaigns, managing the marketing and advertising budgets, negotiating contracts with vendors, and more.

The entry point of this position is a bachelor’s degree, according to the BLS. These positions will continue to be essential for business growth, and they’re expected to increase 10% in the decade between 2016 and 2026, which is faster than average.

Marketing Research Analysts and Marketing Specialists

Market research analysts and marketing specialists study market conditions to help determine the direction for marketing campaigns, and they may contribute to product development and product pricing. Job responsibilities include:

  • Gathering and analyzing data on consumers and competitors
  • Forecasting marketing trends
  • Tracking effectiveness of marketing campaigns
  • Preparing results, graphs, and reports and presenting these to managers

The entry point for these positions is usually a bachelor’s degree. Relevant courses can include statistics, marketing, scientific methods, and/or math.

The job outlook for market research analysts is very positive. Employment of these roles is expected to increase 23%, much faster than average, between 2016 and 2026, according to the BLS.

Sales Manager

Sales managers set sales goals and develop training programs to assist their team in reaching these goals.

According to the BLS, to become a sales manager you typically need a bachelor’s degree. Courses in management, business law, marketing, math, accounting, economics, finance, and statistics can help you develop relevant skills for this position.

The number of sales manager positions is expected to grow 7% between 2016 and 2026, about as fast as average.


If you’ve ever dreamt of owning your own business, a bachelor’s degree in business administration with a concentration in marketing may be valuable in establishing and growing your enterprise.

Among the classes recommended for entrepreneurs are marketing, finance and accounting, economics, public speaking, management, writing, and computer science. Although the BLS states that self-employment has decreased over the past two decades, from 12.1% in 1995 to 10.1% in 2015, this decline may be attributed to the loss of small farms.

If your goal is to work independently on your own business idea or provide a service, such as marketing or business consulting, the education you receive in a business administration bachelor’s degree program can be valuable.

A Business Administration Degree Tailored for Working Adults

If you decide a bachelor’s degree in business administration with a concentration in marketing is a good choice for you, look for a respected educational institution that offers flexible class options. Purdue University Global offers an online program that’s designed for busy working adults. Learn more about our online Bachelor of Science in Business Administration and how it can help you launch a successful marketing career. Request more information today.


National long-term BLS projections may not reflect local and/or short-term economic or job conditions, and do not guarantee actual job growth. Purdue Global cannot guarantee employment or career advancement.